Child Care App Landing Page
The goal of this landing page was to introduce users to the client's product and encourage them to fill out the form.
Platform Imagery
For this redesign we wanted to highlight what seems to be top of mind for our users, which is the client's platform. This is why a large focus of this redesign was around finding a design solution to combine a whimsical approach and the product imagery.
We’re hoping that by highlighting exactly what it is that client does right in the hero section, we’ll be able to communicate more effectively to the user.
Combining Desktop and Mobile Imagery
For this page, we needed to include both mobile and desktop imagery and to find a good design solution to highlight both types of imagery while still making it clear what copy pertains to what image. We settled on a large, dynamic column system and color coding the headers with the color of the images.
The better hierarchy and delineation of information will help users better pick out specific pieces of information and therefore help encourage users to convert.
