Competitor Landing Page
The goal of this landing page was to educate users on the differences between my client's product and their competitor.
Hero Section
For this hero section, we wanted to emphasize the main conversion action as well as start to direct users to different parts of the page that are more relevant to them. Additionally, we wanted to highlight social proof to garner trust with the user.
Competitor Comparisons
The main highlight of this page are the different comparisons we're making between the client and their direct competitor. We decided to create visual metaphors to help make the points that we were making more impactful.
10%
Conversion Rate
Performance
This became one of the highest converting landing pages we created for the client. Although there are quite a few factors that go into a high performing Google Ads landing page, the average conversion rate of the other pages for this client was 5%. This page converted on average 2x better than their average.