Internet Landing Page
The goal of this landing page was to introduce users to the client's product and compare the different options.
New Hero Imagery
For this landing page, we needed to emphasize what is most important to the user. In this case, we need to show users what the product is and what the price is a glance and communicate to them what sets them apart.
Better Hierarchy
Another focus for this page was to create better hierarchy so that the user gets the most pertinent information right away.
For example, we made small design changes to the comparison table, but the end result is a cleaner design. The client's internet option also stands out more in comparison to the other options, which helps the user identify it as the superior choice.
37%
Lift in Conversion Rate
Successful Test
We A/B tested this page against the original page. The content between the redesigned page and the original page were exactly the same. The lift in conversions we saw was all from the design changes we made.