Intranet Landing Page
The goal of this landing page was to introduce users to the client's product and fill out the form.
Hero Section
I've found that hero sections are the most important part of SEM landing pages. For this hero section, we wanted to make sure to include the main conversion action as well as the image of the product itself.
Social Proof
One of the easiest ways for us to gain user trust is by including social proof that succinctly talk about why a user should care. By including this high on the page, the section helps to lower mental friction by increasing trust right away.
Features Section
One of the more unique challenges of this landing page was the need to make large amounts of text easy to digest and visually dynamic. To combat this, I created a visual system that would relate specific product features and attributes to dynamic platform imagery.